Framing the economic story

This article discusses how we must properly frame a new economic vision if we want to garner the support necessary to enact it. You can download the full report at the link. The two complementary, broad story lines are "resisting corporate power" and "meeting our needs."

On the first:

"This story centres on how the economy is both unfair and broken and lays blame squarely on corporate power and wealthy elites. It argues that the economic system has been unfairly influenced by a powerful few for their own benefit, and that this manipulation is the source of the economy’s problems. This story draws either on the value of Economic Strength or the value of Equality as the rationale for supporting progressive policies and uses a reprogramming metaphor to show how the economy has been intentionally designed—and can be redesigned— through policy decisions."

On the second:


"This story brings into focus the priorities of individuals and society. By drawing on the value of Fulfillment, this story identifies deeper needs—beyond the need to make money—and makes the case for an economy that prioritises happiness and fulfillment over profit. It utilises a metaphor of Economic Tracks to illustrate the significant role the economy plays in structuring opportunities, making it clear that society’s current priorities result from the way the economy has been designed."